Coors US Timeline

Coors Timeline

1873: The Golden Brewery opens. An advertisement describes Adolph Coors as a dealer in 'bottled beer, ale, porter, cider, imported and domestic wines and seltzer water.'

1890: The brewery's annual output is 17,600 barrels.

1916: Prohibition begins in Colorado. Coors shifted production to malted milk and near beer 'Mannah' along with porcelain products to keep the brewery open during Prohibition.

1933: The brewery resumes operations with repeal of Prohibition; 67 employees.

1937: The waterfall logo is incorporated and the company introduces its 'Brewed with Pure Rocky Mountain Spring Water' slogan.

1941: Coors aids war effort by setting aside one-half of all beer production for sale to military.

1953: Coors advertises for the first time on television.

1955: Coors produces more than 1 million barrels.

1959: Coors introduces aluminum cans, the sterile filling process and refrigerated 'controlled temperature marketing' known as refrigerated marketing.

1968: Coors engineers develop a new automated can-body maker; the machine is the choice for worldwide can lines.

1970: Annual sales exceed 7 million barrels.

1972: Coors wins the Environmental Protection Agency's first-ever environmental control award for corporations.

1975: Adolph Coors Company becomes a publicly traded company.

1978: Coors Light is introduced and dubbed the 'Silver Bullet.

1981: Coors begins market expansion east of the Mississippi River.

1990: Annual production exceeds 19 million barrels.

1991 to 2003: With facilities added in Memphis and Shenandoah, Coors employs more than 8,500 personnel and sees annual production exceed 32 million barrels.

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